Cat Williams-Treloar FRACTIONAL CPO · AI-NATIVE

Your team can build anything now. Let's build the right thing together.

I'm a fractional CPO for founders and product teams building with AI. Part strategist, part builder, fully on your side.

BOOKING LATE 2026 & EARLY 2027
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Cat Williams-TreloarHI, I'M CAT · FRACTIONAL CPOA founder too, building with AI.

Things I believe

  • We're all product builders now.
  • AI systems are superpowers.
  • Eval-led building for impact.
  • Iterate to win.
  • Anything is possible.

Sound familiar?

  1. You ship faster than ever, but adoption and revenue haven't caught up.
  2. There are AI pilots everywhere, and it's hard to tell which ones are paying off.
  3. Agents now do a lot of the work, and it's not always clear who decides what.
  4. So much feels possible that the roadmap keeps growing.

If any of these sound like you, you're in good company. Every team building with AI is working through them, and they're all solvable.

Diagnose, transform, lead.

Three ways we can work together. Start anywhere, though most teams begin with a diagnosis.

01

Diagnose

See clearly where you stand.

AI product audit

Two weeks to a clear view of your product strategy, your AI bets and how ready your team is. You leave with priorities and a plan.

LENGTH
2 weeks
FORMAT
Fixed fee
02

Transform

Change how product works with AI.

AI product transformation

Redesign how product works now that AI does much of the building: focus, operating model and how you measure return. Done together, on your real work.

LENGTH
6–12 weeks
FORMAT
Fixed scope

AI training

Hands-on sessions for product, design and engineering leaders on deciding, building and measuring with AI. Built on your real work, not slides you'll forget by Friday.

LENGTH
1 day–4 weeks
FORMAT
In person or remote
03

Lead

Keep going, with me alongside.

Fractional CPO

Senior product leadership one or two days a week, from strategy and team to go-to-market. Never full-time, on purpose.

LENGTH
3 months +
FORMAT
1–2 days/week

Product advisor

A monthly sounding board for founders and product leaders facing big calls on strategy, AI and growth.

LENGTH
Monthly
FORMAT
2 sessions

When AI does the building, the hard part moves.

Code is cheap now. The work is choosing the right bets, getting them adopted, and knowing what paid off.

Focus Choosing the few bets that move the business, grounded in what customers actually do, and saying no to the rest.
Adoption Product and go-to-market planned together, so what ships gets used, and what gets used gets paid for.
Operating model How people and AI agents work together: who decides, who builds, and which calls always come back to a person.
Return Success defined before the build, measured with evals and real usage, so you can see what's paying off.

Start small. Keep going if you love it.

  1. STEP 01 · 30 MINA callTell me how your team builds with AI and where you're stuck. No pitch, no deck, just a good chat.
  2. STEP 02 · 2 WEEKSAn AI product auditTwo weeks. You get a clear plan for what to build, and how ready you are to build it with AI.
  3. STEP 03 · ONGOINGWhat comes nextTransformation, training, advisor or fractional CPO. Or we stop, and you keep the plan.
Cat Williams-Treloar
Cat Williams-TreloarEX-HEAD OF PRODUCT, INTUIT QUICKBOOKS
EX-CMO, CCO & CRO, TRADEGECKO

A little about me.

I led product for Intuit QuickBooks' International Platform, used in 220+ countries and territories, and for its Commerce Operations offering in the US. Before that I was Chief Marketing, Customer & Revenue Officer at TradeGecko, where I led the commercial teams to profitability and an exit to Intuit. Earlier, I founded Humanisation, taking SaaS and fintech startups to market across APAC.

Now I'm a founder and a hands-on product builder, making my own products with AI every day. So I've seen product from every side: startup, exit and global platform, building and selling. I work with a small number of teams at a time, so you get my full attention. I'm based in Sydney and work with teams across Australia, APAC and beyond.

LINKEDIN →

Good questions.

What is a fractional CPO? A senior product leader on your team part-time, usually a day or two a week. All the experience, without the full-time hire.
Won't AI replace the need for a product leader? The opposite. AI makes building cheap, so deciding what to build, and explaining it well, becomes the valuable part.
Do you work with our AI tools? Yes. Claude Code, Cursor, Codex, Copilot, whatever your team loves. Good product practice works across all of them.
How is this different from a fractional CTO? A CTO decides how to build. A CPO decides what to build, and why. Best friends, different jobs.
Could this become full-time? No. That's the point. You get me sharp, not stretched.

Let's talk about what you're building.

A 30-minute call. No pitch, no deck. Worst case, you leave with a few good ideas.

BOOK A CALL